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60 Minutes targets

The idea of lowering the drinking age to 18, the Iraqi army regaining control of Basra, and a young Jewish boy that ran away from the Nazis and was later found and adopted as the Nazi mascot. 1) 60 Minutes targets intelligent adults that are interested in the affairs affecting the state of their nation, as well as matters in the world-wide news. The subject matter of the news stories is appealing to many different groups of people. Tonight’s subjects are particularly educational for parents, war veterans, holocaust survivors, and followers of Judaism.

2) This program does not promote any stereotypes, but manages to report on major issues in an accommodating matter to various cultures. 3) The commercials target an audience of middle aged white people. The majority of the commercials featured members of this demographic of who appeared of the middle and upper classes with disposable income. Viagra was the product that had the most ads run during the program with its commercial of an older couple on a tropical vacation.

4) The commercials send the message that Americans have a lot of free time on their hands. Between the Viagra commercials, one with an older couple on a tropical vacation, and the other a couple putting on their wedding outfits for fun, the Cheer detergent commercial with couples lounging in the park and hanging out in paddle boats, and then a Discover Card commercial where people are in the park drinking coffee, it seemed like nobody ever works.

American Idol Tuesday, February 17, 2009 Wednesday, February 18, 2009 Judges: Paula Abdul, Simon Cowell, Randy Jackson, and Kara DioGuardi Hosted by: Ryan Seacrest This week’s episodes featured the first week of performances that allowed the nation to vote, and then the first group of eliminations to narrow the contestants to the top 12. 1) American Idol targets teenagers, young adults, and to a lesser degree older children.

All contestants are young, between the ages of 16 and 28, and stylishly dressed. They sing older and current songs (which could appeal to the nostalgia of a slightly older generation). 2) This program promotes the fact that there is a plethora of undiscovered talent across the nation, the music business is an extremely difficult business to break into and thrive in, and that Americans find pleasure in watching the berating and humiliation of other people.

3) The commercials target young adults and their parents. There are commercials for colleges and department store sales, but also car ads, and tax company promotions. 4) The commercials send the message that as a culture we want the next big thing. A brand new car is not enough; we need the navigation system, heated seats, and XM radio too. The commercials most often had very young, attractive, and stylish people which the media considers most valuable.

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