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The article “Technology Makes Us Cooler; 64 Megs Can Set You Free” by Gerald Marzorati discusses the benefits and disadvantages of technology in modern world. In particular, the author describes problems in Californian computer centers stressing that culture of 60s strongly denied the use of hi technologies. Technology is not organic and it doesn’t worse of money you have to pay for it. Moreover, hi-technologies make people dependent and they spend less time on such things as, for example, walking to theatres or cinemas with family or friends.

In California and other states the 60’s culture were represented by student radicals, hippies and expanders who opposed strongly use of technologies and were against sticking to a wall socket. They argued that computer and other hi technologies were terrific target. Actually, the problem presented in the article is plan of non-conformist movement to destroy Californian computer company – Intel – which has introduced the first microprocessors to the world. Intel was the first Californian company to get people acquainted with the world of hi technologies.

The company was known both national-wide and international-wide due to their technological advances. Luckily, the non-conformist movement failed to attack Penn’s center – Intel’s affiliated center. Marzorati admits that soon in Northern California “a far-reaching revolution would come at the end of hundreds of soldering guns, a lot of them wielded by counterculture types who saw that the point was to liberate the mainframe computer, not blow it up”. (p. 15)

The author says that revolution against Californian technologies enlisted 60s youth who were deeply concerned with their stereos. Their argument against computers and other hi a technology was rather poetic. Actually, their concern centered on the human soul – “for how your habits of heart and mind might be frazzled by the new machines, and especially for how personal liberty might be sinisterly undermined by the hulking mainframes that were more and more becoming an aspect of everyday life”. (p. 16) In those times many argued that computers would negatively affect human psyche.

Nevertheless, changes were inevitable part of progress and people had to get used to them. The progress was fully dependent on computers and hi technologies. From the very beginning the hackers were the only category of people being interested in benefits offered by computers. They believed that all information should be free of charge and that all people should have access to it. Therefore, they started their eternal struggle with software companies to make information and programs available for computer users.

Consequently, with emergence of the first hi technologies the next generation became more progressive and more interested in technological advances. The 70s culture was represented by techie students, computer freaks and young engineers. The 60s were marked by constant computer rebels against Californian companies. In the middle of the 80s the situation has changed and the manufacture of personal computers became successful industry and a vast space of exploration for hackers.

For example, Intel concentrated its efforts on designing the works software programs to reduce the unauthorized penetration of hackers. However, their activities are still swiftly developing nowadays. It is necessary to outline that the article is directly related to hi-tech in California as the author discusses emergence and development of the first microprocessors developed by Californian companies and problems associated with them.

Hi-tech was associated with positive and negative moments. On the one hand, computers were claimed to make people loose sense of reality. On the other hand, computers were claimed to foster economic and technological progress. The debates whether cyberspace is freedom or dependency are still going on as there is no single opinion on the issue.


Marzorati, Gerald. (1997). Technology Makes Us Cooler; 64 Megs Can Set You Free. The New York Times, September 28, 14-17.

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