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Quantifying the benefits of sustainable tourism

Tourism is significantly part of the economy of Ibiza. Since the environment is a basic element of the tourism industry in Ibiza, resources (assets and revenues from tourism) should be engaged in measuring the economic value of the reserved areas. This will help in quantifying the benefits of sustainable tourism in Ibiza and henceforth the drafting of a clear and implementable policy on sustainable tourism. Another problem that should be looked at is the collection of tourist expenditure data which should be recorded as a vital macro-economic statistic.

However, the tourism industry is quite challenging since, revenues from tourism are mostly earned through the informal economic sector, such as street vendors, taxis, and informal guides inter alia. The good side of this is that, the informal sector’s money is returned to the local economy and has what economists refer to as a multiplier effect as it is keeps circulating in the economy. It is estimated that, tourism an indirect contribution equal to 100 % of direct tourism expenditures (World Travel and Tourism Council 2008). Environmental sustainability

The last century has witnessed the roles of Ibiza beaches being completely reversed: beaches are mow regarded as key drivers of economic welfare and not inhospitable place. However, the pressure and the overuse of these facilities have raised a lot of concern. It has become more like complex to maintain the natural allure of these attractions and at the same time enjoy the revenues (talk about having your cake and eating it at the same time). However, sustainability of Ibiza tourism can be enhanced as follows: First, Ibiza should form an integrated authority to manage the beaches.

This authority should be responsible for the reorganization of the entire territory including its periphery, in a manner that the natural sites can gain from that process and have capacity to cater for a concentration of tourism in a particular area. This should also be accompanied by the incorporation of environmental costs into the prices of the tourism products. Secondly, existing information should be disseminated effectively. The government should coordinate accordingly with all the stakeholders that are associated with the costal bodies (Ecociencia (2010).

As a matter of fact, information should be made public; this includes information on the latest aspects of sustainable tourism, the protected and the favored sites and on seminars. This will allow for easier exchange of opinions, findings and methodologies. As a result, Ibiza will be enhancing environmental education (UNESCO 2002). Implementation Ibiza should have an action plan that clearly stipulates the implementation strategies and address the various questions posed. The plan should clearly state who is responsible for what, how and when should they implement the objectives.

The actions should be tailored to suit specific circumstances. In general, action plans include measures in the following areas: Administration: this where co-operation between stakeholders sectors and developmental models across all sectors; this includes the local people in making tourism policies and decisions Socio-economical sector: this can be done through the promotion of local purchasing of basic commodities and building material; the respective authorities crates a network of local service providers so as to enhance marketing; the creation of new tourist products that meet the specific needs of tourists.

Environment: this can be done through the identification of habitats; construction of perimeter walls around sensitive natural areas; enactment of environmental laws that prohibit environmentally harmful activities among other actions. Knowledge: People should be trained and involved in coastal tourism; especially about the value of historical sites. Other forms of training should be in areas of environmental protection and management. This will help in raising environmental consciousness among the local populace (The joint world heritage centre 2009).

CONCLUSIONS Tourism is a diverse sector that is inter-linked to various economic activities, services and even industries. The tourism industry impacts on sectors such as construction, transport, retail industry and on the various sectors that offer holiday products, leisure and business travel-related services (The Valencia Tourist Agency 2003). In Eivissa, the tourism industry is dominated by SMEs. The key successful element of sustainable tourism industry is the capability to identify and deal with various changes that occur in the industry.

These types of changes take place in the global tourism industry, and they present both threats and opportunities to the private and the private sectors. These are the stakeholders that are working towards achieving a sustainable tourism industry that is also innovative. In examining the primary elements of Eivissa, research results have indicated that, the slow and continuous changes are taking palaces in the contemporary tourism industry, tourism experiences are changing due to innovations that mainly involve individual tourism products.

In order to have a tourism industry that is responsible, there should be a proper environmental planning and management, and assessment system that is responsible for evaluating the economic viability of investments in the tourism industry and their impacts on nature (since nature is a tourism product); the types of benefits for the tourism activity for nature and the local populace. Positive economic impacts of sustainable tourism are in the form of foreign exchange earnings, increased government revenues, the creation of business and employment opportunities (World Travel and Tourism Council 2010).

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