The Rise of Micro-Influencers in Social Media Marketing: How Small Bloggers Are Changing the Marketing Industry
In recent years, social media has revolutionized the marketing landscape. Traditional advertising methods, such as television and print campaigns, are increasingly complemented or even replaced by digital strategies that leverage the power of individual personalities. Among these strategies, micro-influencer marketing has emerged as a particularly potent tool. Micro-influencers — individuals with smaller but highly engaged… read more