Fashion and Society
Fashion has been inclined upon the subject of importance and much value attached on commodities. Fashion has been idolized in the sense that it portrays depicts an individual portfolio visually, openly and in distinctive way. It has also been viewed as a structure of communique. For instance sports jersey and sports shoes are so ideal on the pitch but not in a conference meeting. Malcolm Barnard (2001).
Nevertheless outward appearance has been perceived as a major constituent of personality, and one’s intrinsic values. Consequently, appearances are increasingly seen to constitute personality, equating how one looks with how one is. This is a process open to positive and negative consequences alike, from parody and masquerade to deception and misunderstanding. Malcolm Barnard (2001). Theories Encompassing Fashion Over time fashion has been constructed across two versions thus class differentiation and collective approach.
According to Joanne Entwistle (2002), fashion is has been employed amongst the working class or the elite to deconstruct themselves from the society at large through visible attires as unfolded in design. Embracing of these fashions has by and large triggered mimicking of sorts by those aligned to the elite. The imitation has been a vicious cycle across the social structure until the uniqueness fades away; this has unequivocally prompted the cream de la creme to adopt new fashion delineations. The cycle has hit the holistic conduit of successions of delineation as well as imitations.
Joanne Entwistle (2002). Production of Fashion Fashion has undergone a transcendental metamorphosis over time, conventionally cloth production was viewed in terms of mass production, at this period in time fashion was rather insignificant. The advent of 1970 marked a classical mental revolution towards fashion among the elite and also on the political landscape. During this era industrial processing of volumes of clothes had undergone radical changes, the fashion was held high unlike before when clothes was depicted in terms colossal productivity.
In a nutshell, fashion is significantly an aspect of change or simply to deconstruct monotony. Wilson Elizabeth (2003). Consumption of Fashion Fashion has also been propagated through a group disposition, flavor as well as preference. According to Bruzzi Stella (1999), fashion and design mirrors a universal and individual flavor and most fashions are designed based on the trend analysis on the markets which delves into the historical fashion and current trends. Designers on the extreme end construct their attires based on the pragmatic artistry, literature and the political climate.
Designers are able to sniff the prevalent preferences in a given society, imperatively, though fashion has the ability to emerge from myriad groups, sources and designers. Bruzzi Stella (1999). Cultural and Moral Economy: Fashion management centers on the blueprint, production, allotment, retailing as well as using up of clothes, precisely women outfits. The rationale that surrounds fashion is that new clothes are incorporated before the old ones put on junk hip and as a result it goes beyond design, consumption and identity to embrace production.
The fashion patterns become visible when they are still new on the market; this cycle is adopted by the society at large, exhibiting a measure of compliance. However, fashion erode very fast and what is seen as the modest on the streets wears out spontaneously as new designs gets in. Wilson Elizabeth (2003). Examples of how fashion and Class relates. Wedding attires in the nineteenth century were never color oriented, however, Queen Victoria, who dressed up in a white wedding gown in 1840 revolutionizes the fashion industry, white gowns become popular with most weddings up to date.
Clothe symbolized the middle class in the mid of the nineteenth century, dark and brown suits designated influence, accountability and decorum. During the neo-classicism era women for example were not allowed to expose their breasts owing to the influence from the middle rank women. Princesses, put on bobs, riffles, as well as pastels which was a mark of uniqueness. Joanne Entwistle (2002). Attires have also been employed in expressing passions, for instance black has symbolized morning and also for evening outfit.
Particular icons in a social class have been associated with distinct a distinct fashion. Abraham Lincoln for example was equated with a black mourning suit in addition to a stove-pipe hast. Elvis Presley was associated with jeweled suits, while Jackie Kennedy with pink box Halston hats, finally President Jimmy Carter was interlocked with cardigan sweaters, and the cowboy hat was popularly identified with Ronald Regan which connoted the American leading edge legacy as well the sanguinity it harbored.
Wilson Elizabeth (2003) References: Malcolm Barnard (2001) Fashion as Communication; Hopkins University; Pg 223-226 Joanne Entwistle (2002) Fashioned Body; Fashion, Dress and Modernity. Oxford University; pg 120-134 Wilson Elizabeth (2003) Adorned in Dreams; Fashion and Modernity: Harvard school of design; Harvard press; 45-78 Bruzzi Stella (1999) Fashion Cultures Theories, explorations: Hawaii University: pg 19-25 http://uk. geocities. com/balihar_sanghera/cmefashion. html
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